Yes, you could be forgiven for thinking the question is ridiculous. After all, there are no more Busch family members active in the beer business who could still run a beer brand, right? And certainly no craft brewers. That's what we thought, too. Until a loyal reader brought a heretofore unknown Mr. Busch to our attention.
So, what does the drinker get from that?
Take a listen...
Now, what was that about Bud Light?
As is well known by now, Bud Light continues running its ineffective, faux-political "Bud Light Party" ads. Sales continue to be soft at best. Like the "Whatever" campaign that preceded it, these ads are loaded with celebrities, fake fun, and mildly amusing humor, but little else. There's no attempt whatsoever to hint, suggest, or directly communicate that the beer is in any way distinctive, much less unique.
So we ask: what if Billy Busch were put in charge of Bud Light's advertising? Do you think he'd change the ads much? Would he be content with gags that don't sell the beer?
Three questions there. One hypothetical, two rhetorical.