'Tis the season for re-gifting
This year, we combine two holiday traditions, year-end retrospectives and holiday re-gifting. Our re-gift to you is a look at four articles we're especially fond of from 2015. You get to see (or re-see) what we think were particularly noteworthy moments of ours. And we get to spend way less time actually preparing gifts.
Hopefully, you see this as a win-win.
Hopefully, you see this as a win-win.
First is our article from back in February in which we speculated that craft-beer children whining at the unfairness of being made an object of scorn in BigBeer's advertising might actually indicate a coming of age of sorts...
Click on the image for the full article.
In June we addressed the notion of authenticity in advertising. We looked at different routes a number of advertisers took toward establishing this key feature for their brands. Of course we looked at beer brands, too, touching on things authentic, from horses to mountain streams...
Click on the image for the full article.
In March our attention turned to the kind of ads the ad guys really love: ads that win awards. Often hilarious and always entertaining, this sort of advertising only misses one important requirement. All too often, it doesn't sell anything...
Click on the image for the full article.
At SuperBowl time last year, we got a very pleasant surprise: a first-rate, in-market tutorial on how to make an effective beer ad. Unexpectedly, it came from a beer brand that had spent millions over the years on ads that were always entertaining, but almost never effective. We cited the four points that made this remarkable shift in direction so noteworthy...
Click on the image for the full article.
Here's hoping you enjoyed these four re-gifts. And remember, re-gifting a quality re-gift is a special sort of honor, so feel free to pass it along.
Cheers! See you next year!
Cheers! See you next year!
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