Maybe tepid brewery sales trends made the new-growth opportunity irresistible. Maybe alcohol pressure groups have gone wimpy, no longer the threat they once were. Maybe hard liquor's forays into malt beverages ultimately became too much to bear. Whatever it was, two years ago, Debbie got a new friend named... "Rita."
That's why you pour Rita in a pretty glass, before you party with her "all night long." The music track in this commercial never actually uses that payoff title from the Lionel Richie song, settling instead for "Fiesta forever." But pay close attention for the "Debbie appeal" when the line "Lose yourself in wild romance" is sung. And see who gets the Rita.
Then again, who knows? It sure doesn't look like one liquor giant, Diageo, has run up the white flag just yet. At least if these two recently approved alcopop labels are any indication. Maybe alcoholic soda pop really is the future?!?