Few brand assets are more authentic than the founder. He or she personifies the brand, giving it a face, a voice, and real legitimacy. But what's a brand to do when the person who created it is dead or otherwise unavailable? Today's increasingly popular answer: Reincarnate them! Kentucky Fried Chicken, Wendy's and Dodge are all engaged in a version of advertising animatronics. Death, where is thy sting?
What about beer?
So, maybe there's a lesson here for beer brands longing for authenticity.
Forget reincarnation. If at all possible, go with the real thing.
Or some big horses.