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Why Dos Equis should pay attention to HeyBeerDan predictions
3/19/2018


Light-beer ads finally resort to... (wait for it)... product distinctiveness!
3/6/2018


Michelob  Ultra's awful SuperBowl bet
2/1/2018
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How to grow the beer business? Michelob Ultra offers a very good answer.
1/24/2018

With 5,000 craft beers, how can a brand stand out?
Ask Ballast Point.

​
1/23/2018

Dumbest beer-exec statement of 2017? No contest.
(
Anheuser-Busch)
12/29/2017

Five years ago we said: "Bet on it." If you did, you won big.
(Founders Brewing/All Day IPA)

12/22/2017

Even beer Christmas cards can benefit
​from a dash of product distinctiveness

12/17/2017

Why "Dilly, Dilly" won't help Bud Light
11/28/2017

Marijuana isn't the next beer; it's the next energy drink
10/30/2017

Wall Street analyst is no expert on beer ads
9/17/2017

On the heels of a smart move,
Bud Light makes yet another dumb one

8/31/2017

A headline we thought we'd never pen:
Bud Light goes with product distinctiveness!

8/10/2017


"We aren't to be blamed for our crappy trends:"
MillerCoors hits new heights in the blame-game

7/18/2017


"Look for the craft-beer label"... or more likely, just ignore it
7/11/2017


"Stupid is as stupid does"...A lesson apparently lost on Stella Artois
7/2/2017

Wall Street votes on Sam Adams' spin. We do, too.
6/29/2017


Does selling a beer's uniqueness make for boring ads? Ask Heineken. 
5/3/2017​


​This can't possibly be the new top guy's first Bud Light ad... can it?
4/17/2017​


Craft beer goes from boom to gloom; Sam Adams stumbles but Firestone Walker rumbles
4/15/2017


Memo to Bud Light's new-old guy: Blow this up
3/24/2017


BigBeer ads take an odd turn
3/17/2017


​Zima rebirth? Pete Coors and HeyBeerDan disagree on what went wrong the last time
2/17/2017


​A-B's final two Super Bowl ads: More Bud Light fail, and a win for Michelob Ultra
2/4/2017


Busch beer's Super Bowl ad is a joke.
2/3/2017


​​Budweiser's coming Super Bowl ad: Distinctiveness via style, or substance?
1/30/2017


Our lack of optimism for Bud Light's new ads has been quickly justified. Dang.
​1/21/2017


Bud Light's coming ads: Why we're not optimistic... again.
1/18/2017


"More alcohol!"
Product distinctiveness collides with social irresponsibility

(Milwaukee's Best)
12/26/2016


Who's got the worst SuperBowl record ever?
No contest, it's Anheuser-Busch

12/13/2016


Dos Equis: Is the magic fading?
12/1/2016


MillerCoors' first cheap-beer refit works... because (surprise!)
the beer's the focus

11/21/2016


Election 2016: Baseball caps and beer
11/12/2016


​Bud Light to follow craft beer; New ads will chase "sessionability"
11/3/2016


Well done, Cubs. Well done, Budweiser.
11/3/2016


The "Bud Light Party" lesson: When you don't sell the beer, you won't... sell beer
10/28/2016


We wanted to like Miller Lite's "Spelled different" ads. We really did.
10/17/2016



Product-distinctiveness will sell beer, but for how long? Ask Coors.
​10/14/2016


Coors Light gets scammed by the hipsters
10/8/2016


MillerCoors to unveil new cheap-beer push; what they can learn from history
9/21/2016


Dos Equis' Most Interesting Man-2: Will lighting strike again?
9/14/2016


Bud Light stumbles upon a distinctiveness-based ad
9/6/2016


Smirnoff's lazy approach to strategy
8/29/2016


Busch beer asks for advertising help; we oblige
8/23/2016


Bud Light revisits a winning ad effort, then stays with a loser
8/16/2016


​Personal reflection on a legend: Bill Coors turns 100 years old today
8/11/2016


What if a craft brewer named Busch took charge of Bud Light's marketing?
8/10/2016


Why ShockTop's "greatest SuperBowl ad ever" was a failure
8/4/2016


Advertising to millennials? Avoid these two mistakes
7/20/2016


​BigBeer fires on craft beer: A shot across the... label
7/13/2016


Why does Bud Light refuse to sell beer?
7/7/2016


The first anti-craft, craft beer (House Beer)
7/3/2016


Bud Light Lime runs ads for Corona: A case of "la envidia del pene commercialization?"
​
6/15/2016


Bud Light's gay-marriage gambit: How risky?
6/4/2016
---HeyBeerDan's 150th article... but who's counting?---


Why would Stella Artois disrespect its own history?
5/31/2016


​Heineken dings craft beer; A new trend?
5/17/2016


Budweiser's "America" can is a good idea
5/11/2016


A correction and an apology
​
5/9/2016
​

​Hard seltzer: Should Michelob Ultra worry?
​
5/4/2016


​Miller Lite: A failure of marketing leadership
​
4/20/2016

How much distinctiveness? Two beer brands go to extremes
4/13/2016


​"Distinctiveness of place:" Why Yuengling's approach works, and Leinenkugel's doesn't
4/5/2016


Sexism in BigBeer ads: A 21st Century myth   3/29/2016  


Blue Moon pays for 30 seconds, but uses just six   3/21/2016


Miller Lite's "revolutionary" ad idea turns out to be the same as Budweiser's  3/18/2016


Clever, misleading, and illegal: The ad claim pushing Henry's hard soda   3/14/2016


Guinness gets it: Distinctiveness sells beer   3/11/2016


Heineken shows Bud Light how to advertise   2/29/2016


MillerCoors top marketing exec admits Lite® is lost... again   2/25/2016


​Lime-a-Ritas pursue once-banned strategy; Regulators asleep?  2/23/2016


Craft beer pioneer Sam Adams bets on product distinctiveness ads to get its groove back   2/15/2016


​Budweiser won the SuperBowl even before Peyton Manning gave his shout-out   2/8/2016


SuperBowl mystery: Will ShockTop advertise, or just entertain?   2/6/2016


Make no mistake, Budweiser's still hammering craft beer... and doing a great job   2/5/2016


Michelob Ultra absolutely nails its "fitness beer" positioning in SuperBowl ad   2/4/2016


​Scary prediction: "Bud Light Party" ads could just be more... "whatever"   2/1/2016


Coors Light goes with a dog's breakfast ad strategy   1/29/2016


Teaser ads for SuperBowl 50: Cause for delight... and despair  1/22/2016


Run-up to SuperBowl 50: Will Anheuser-Busch improve on its record from last year?   1/16/2016


​Heineken insults drinkers, using whiny women to sell less beer; Maybe a LOT less   1/13/2016


​Nielsen data: Craft-beer ​slowdown is real, and getting worse   1/8/2016


​Miller Lite's running six-month-old ads; Here's our six-month-old review   1/7/2016   


​HeyBeerDan re-gifts: A four-pack for your year-end enjoyment   12/26/2015


​Bud Light's new can embraces product distinctiveness; will its advertising do likewise?  12/18/2015


2016 prediction: The year craft-beer growth stalls   12/16/2015


​Why is Busch Beer channeling Homer Simpson?   11/30/2015


Buzzword marketing: Don't fall for it  11/20/2015


Will craft brewers ever make ads as good as their beer?  11/11/2015


Two common beer-advertising mistakes   11/2/2015


A checklist for the new Bud Light, Coors Light and Heineken ads   10/23/15


How not to position beer brands: Will Anheuser-Busch keep struggling?  9/29/15


The myth of corporate responsibility in alcohol-beverage marketing:
How BuzzBallz get to the street   9/20/15


The irresponsible alcohol-marketing award goes to...   9/14/15


BigCraft's future: More big, less craft   9/8/15


What's missing at MillerCoors?   9/1/15


Bud Light's 2016 ads: Hope or hokum?   8/24/15


Will stress and fatigue end craft-beer growth?   8/18/15


MillerCoors performs a lobotomy on itself (ad-agency change)   8/7/15


Thank you, craft beer: Budweiser posts best trend in 20 years.   8/4/15


How long before every craft brewer is selling root beer?   7/26/15


How a craft brewer's product claim could rock for Bud Light   7/21/15


Where Heineken and Bud Light advertising might be headed   7/13/15


Bud Light's new ad agency: Has it learned how to sell beer yet?   7/3/15


The advertising quest for authenticity   6/30/15
---HeyBeerDan's 100th article---


Coors Light heads home   6/19/15


What gives with Heineken's two-faced advertising?   6/13/15


Miller Lite runs new ads... FOR its agency   6/4/15


NSFW: Coors Light's event Marketing   5/31/15


Budweiser takes on beer-pairing... and wins   5/17/2015


Miller High Life's dramatic irony: Probably not the best beer-advertising gambit   5/13/15


Coors Light loses its way; Corona Light finds it   5/5/15


Bud Light was ensnared by a strategy, not a label   4/30/15


How desperate brand managers make it easy to spot a beer brand in trouble  4/23/15 
(Graphics changes)


Thoughts on Bud Light's agency change, and the search for a big idea   4/17/15


Miller Fortune dies: We assign blame   4/5/15


Miller Lite's "Be yourself" ad is ordinary... and ineffective   3/26/15


Miller Lite's accidental success: Why it won't last   3/18/15


Making ads that don't sell: What fun!   3/12/15


"Brewed the hard way" goes social: Budweiser's distinctiveness online   3/3/15


How to make an ad as effective as Budweiser's   2/22/15


Budweiser's got game   2/16/15


The whine of the craft-beer children   2/3/15


EXTRA: Budweiser runs a REAL beer ad!   2/1/15


Craft-beer market turbulence  1/26/2015


"Faux Fun:" A beer-ad idea that's neither original nor effective   1/21/2015


Is the craft-beer market splitting?  1/15/2015


Were we too rough on the lameness of Bud Light's "Whatever labels"?  1/7/2015


MillerLite's frothy yellow advertising miscue  12/29/2014


Bud Light's wacky new labels: So... whatever  12/26/2014


Session-beer ads from BigBeer (Natural Light)  12/14/2014


Who wins the holiday-beer ad battle, Heineken or Stella Artois?  12/5/14


Pulling their weight: Budweiser’s Clydesdale holiday ad re-do  11/29/14


Budweiser changing direction?  11/23/14


A beer CEO discovers Marketing 101  (MillerCoors) 11/16/14


Distinctiveness: Prerequisite to beer-brand success  11/11/14


Budweiser’s dogs  11/4/14


Guinness American Lager: Do blondes have difficulty focusing?  10/15/14


How a new ad agency change can backfire on a desperate beer brand  9/29/14


A beer-history lesson: Once upon a time, Budweiser fired its ad agency for taking an assignment from Miller  9/22/14


Miller Lite has a new ad agency. This is not a joke  9/19/14


Four BigBeer success stories with one thing in common  9/15/14


Could Budweiser be better than craft beer?  9/8/14


Marketing b.s…. #BigBeer’s still buyin’it  8/30/14


Coors Light @ 7¢ a can  8/24/14


Why is Anheuser-Busch celebrating failure?  8/17/14


Our help for Miller Lite  8/12/14


Redd’s: Just another clever beer-co-pop  8/12/14


Will wackiness spark Bud Light’s turnaround?  8/3/14


Can Rita really “go all night?”  7/28/14


Heineken wants one thing; its agency another… Guess who loses  7/17/14


In search of a Budweiser strategy, part 2: One creative idea  7/9/14


In search of a Budweiser strategy, part 1: Fact-finding  7/2/14


Can BigBeer close the gap with craft?  (What would August do?)  6/21/14


How desperate is Budweiser?  6/14/14


Spinning failure: Telling Miller’s Fortune  6/8/14


Two summer promotions: Labatt’s homerun; Heineken’s strikeout  6/4/14


Beer strategy: The remarkable power of place  5/25/14


In case you missed it: A revolutionary—and still timely—product-based selling idea 
for Miller Lite  5/25/14


Memo #2 to Carlos Brito: You’re being conned  5/11/14


BigBeer’s biggest need (Effective strategy) 5/5/14



Craft-beer ad dilemma: One strategy won’t fit all  4/23/14


Craft-beer TV ads: We rate three  4/14/14


BigBeer’s idea of innovation: “More alcohol!”  4/2/14


A can shall lead them: Rediscovering authenticity (Miller Lite) 3/30/14


The light beer of craft beer, and more for the summer ahead  3/26/14


Distributor conventions: Big show, big drama  3/23/14


Could insufferable self-righteousness stifle craft beer?  3/19/14


“A word, Mr. Chairman.” Advice to Carlos Brito  3/16/14


 Corona de-jumps the shark  3/12/14


Things I miss in beer ads: The beer  3/9/14


Irresponsible marketing: Craft beers are getting away with it  3/3/2014


Why Budweiser’s social-media wins are meaningless  2/28/14


More proof masculinity sells: An advertising doppleganger  2/23/14


Advice for Heineken’s new marketing superstar  2/19/14


Just add lemon: The allure of line extensions  2/16/14


For better or worse, advertising philosophy makes a difference  2/12/14


Craft-versus-craft: A Sam Adams “throwdown”  2/10/14


Budweiser’s SuperBowl puppy-buzz… kill  2/6/14


Miller Lite’s ad problem is the lack of an effective strategy 2/5/14


Bud Light’s new ads are… sinful  2/3/14


SuperBowl ad-effectiveness rating recap  2/2/14


Rating SuperBowl commercials 1/24/14


Calories aren’t the only thing missing in light beer  1/22/14


Bud Light’s teaser ads aim for buzz. But why?  1/19/14


Hard work and chivalry: Two beer brands go all masculine  1/19/14


Another broken beer-ad rule: Never preach to young men  1/15/14


Practice your SuperBowl ad-rating skills  1/12/14


Rahr’s, Coors, the Packers and me  1/8/14


Rating a Molson beer ad 1/4/14


Best beer-advertising campaign of 2013  12/31/13


Could Miller Lite be revolutionary again?  12/18/13


What Anheuser-Busch really wants for Christmas  12/15/13


Corona advertising has jumped the shark  12/11/13


Can traditional masculinity still sell beer?  12/8/13


How spirits ads violate conventional beer wisdom  12/5/13


Hey Bud Light: You’re doing it wrong!  12/3/13


History will repeat; Session IPAs are gonna rock.  12/1/13


Could testosterone be the missing ingredient in beer ads?  11/24/13


“Why are you drinking THAT?” (The role of reasons-why in beer ads)  11/22/13


The ad strategy Budweiser rode to the top  11/20/2013


The seven deadly sins of beer advertising  11/18/13


Changing a beer’s recipe: A recipe for disaster?  11/16/13


Schooled on beer: How BigBeer gave craft beer insightful lessons on marketing  11/14/13 


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