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Why Dos Equis should pay attention to HeyBeerDan predictions
3/19/2018
Light-beer ads finally resort to... (wait for it)... product distinctiveness!
3/6/2018
Michelob Ultra's awful SuperBowl bet
2/1/2018
3/19/2018
Light-beer ads finally resort to... (wait for it)... product distinctiveness!
3/6/2018
Michelob Ultra's awful SuperBowl bet
2/1/2018
How to grow the beer business? Michelob Ultra offers a very good answer.
1/24/2018
With 5,000 craft beers, how can a brand stand out?
Ask Ballast Point.
1/23/2018
Dumbest beer-exec statement of 2017? No contest.
(Anheuser-Busch)
12/29/2017
Five years ago we said: "Bet on it." If you did, you won big.
(Founders Brewing/All Day IPA)
12/22/2017
Even beer Christmas cards can benefit
from a dash of product distinctiveness
12/17/2017
Why "Dilly, Dilly" won't help Bud Light
11/28/2017
Marijuana isn't the next beer; it's the next energy drink
10/30/2017
Wall Street analyst is no expert on beer ads
9/17/2017
On the heels of a smart move,
Bud Light makes yet another dumb one
8/31/2017
A headline we thought we'd never pen:
Bud Light goes with product distinctiveness!
8/10/2017
"We aren't to be blamed for our crappy trends:"
MillerCoors hits new heights in the blame-game
7/18/2017
"Look for the craft-beer label"... or more likely, just ignore it
7/11/2017
"Stupid is as stupid does"...A lesson apparently lost on Stella Artois
7/2/2017
Wall Street votes on Sam Adams' spin. We do, too.
6/29/2017
Does selling a beer's uniqueness make for boring ads? Ask Heineken.
5/3/2017
This can't possibly be the new top guy's first Bud Light ad... can it?
4/17/2017
Craft beer goes from boom to gloom; Sam Adams stumbles but Firestone Walker rumbles
4/15/2017
Memo to Bud Light's new-old guy: Blow this up
3/24/2017
BigBeer ads take an odd turn
3/17/2017
Zima rebirth? Pete Coors and HeyBeerDan disagree on what went wrong the last time
2/17/2017
A-B's final two Super Bowl ads: More Bud Light fail, and a win for Michelob Ultra
2/4/2017
Busch beer's Super Bowl ad is a joke.
2/3/2017
Budweiser's coming Super Bowl ad: Distinctiveness via style, or substance?
1/30/2017
Our lack of optimism for Bud Light's new ads has been quickly justified. Dang.
1/21/2017
Bud Light's coming ads: Why we're not optimistic... again.
1/18/2017
"More alcohol!"
Product distinctiveness collides with social irresponsibility
(Milwaukee's Best)
12/26/2016
Who's got the worst SuperBowl record ever?
No contest, it's Anheuser-Busch
12/13/2016
Dos Equis: Is the magic fading?
12/1/2016
MillerCoors' first cheap-beer refit works... because (surprise!)
the beer's the focus
11/21/2016
Election 2016: Baseball caps and beer
11/12/2016
Bud Light to follow craft beer; New ads will chase "sessionability"
11/3/2016
Well done, Cubs. Well done, Budweiser.
11/3/2016
The "Bud Light Party" lesson: When you don't sell the beer, you won't... sell beer
10/28/2016
We wanted to like Miller Lite's "Spelled different" ads. We really did.
10/17/2016
Product-distinctiveness will sell beer, but for how long? Ask Coors.
10/14/2016
Coors Light gets scammed by the hipsters
10/8/2016
MillerCoors to unveil new cheap-beer push; what they can learn from history
9/21/2016
Dos Equis' Most Interesting Man-2: Will lighting strike again?
9/14/2016
Bud Light stumbles upon a distinctiveness-based ad
9/6/2016
Smirnoff's lazy approach to strategy
8/29/2016
Busch beer asks for advertising help; we oblige
8/23/2016
Bud Light revisits a winning ad effort, then stays with a loser
8/16/2016
Personal reflection on a legend: Bill Coors turns 100 years old today
8/11/2016
What if a craft brewer named Busch took charge of Bud Light's marketing?
8/10/2016
Why ShockTop's "greatest SuperBowl ad ever" was a failure
8/4/2016
Advertising to millennials? Avoid these two mistakes
7/20/2016
BigBeer fires on craft beer: A shot across the... label
7/13/2016
Why does Bud Light refuse to sell beer?
7/7/2016
The first anti-craft, craft beer (House Beer)
7/3/2016
Bud Light Lime runs ads for Corona: A case of "la envidia del pene commercialization?"
6/15/2016
Bud Light's gay-marriage gambit: How risky?
6/4/2016
---HeyBeerDan's 150th article... but who's counting?---
Why would Stella Artois disrespect its own history?
5/31/2016
Heineken dings craft beer; A new trend?
5/17/2016
Budweiser's "America" can is a good idea
5/11/2016
A correction and an apology
5/9/2016
Hard seltzer: Should Michelob Ultra worry?
5/4/2016
Miller Lite: A failure of marketing leadership
4/20/2016
How much distinctiveness? Two beer brands go to extremes
4/13/2016
"Distinctiveness of place:" Why Yuengling's approach works, and Leinenkugel's doesn't
4/5/2016
Sexism in BigBeer ads: A 21st Century myth 3/29/2016
Blue Moon pays for 30 seconds, but uses just six 3/21/2016
Miller Lite's "revolutionary" ad idea turns out to be the same as Budweiser's 3/18/2016
Clever, misleading, and illegal: The ad claim pushing Henry's hard soda 3/14/2016
Guinness gets it: Distinctiveness sells beer 3/11/2016
Heineken shows Bud Light how to advertise 2/29/2016
MillerCoors top marketing exec admits Lite® is lost... again 2/25/2016
Lime-a-Ritas pursue once-banned strategy; Regulators asleep? 2/23/2016
Craft beer pioneer Sam Adams bets on product distinctiveness ads to get its groove back 2/15/2016
Budweiser won the SuperBowl even before Peyton Manning gave his shout-out 2/8/2016
SuperBowl mystery: Will ShockTop advertise, or just entertain? 2/6/2016
Make no mistake, Budweiser's still hammering craft beer... and doing a great job 2/5/2016
Michelob Ultra absolutely nails its "fitness beer" positioning in SuperBowl ad 2/4/2016
Scary prediction: "Bud Light Party" ads could just be more... "whatever" 2/1/2016
Coors Light goes with a dog's breakfast ad strategy 1/29/2016
Teaser ads for SuperBowl 50: Cause for delight... and despair 1/22/2016
Run-up to SuperBowl 50: Will Anheuser-Busch improve on its record from last year? 1/16/2016
Heineken insults drinkers, using whiny women to sell less beer; Maybe a LOT less 1/13/2016
Nielsen data: Craft-beer slowdown is real, and getting worse 1/8/2016
Miller Lite's running six-month-old ads; Here's our six-month-old review 1/7/2016
HeyBeerDan re-gifts: A four-pack for your year-end enjoyment 12/26/2015
Bud Light's new can embraces product distinctiveness; will its advertising do likewise? 12/18/2015
2016 prediction: The year craft-beer growth stalls 12/16/2015
Why is Busch Beer channeling Homer Simpson? 11/30/2015
Buzzword marketing: Don't fall for it 11/20/2015
Will craft brewers ever make ads as good as their beer? 11/11/2015
Two common beer-advertising mistakes 11/2/2015
A checklist for the new Bud Light, Coors Light and Heineken ads 10/23/15
How not to position beer brands: Will Anheuser-Busch keep struggling? 9/29/15
The myth of corporate responsibility in alcohol-beverage marketing:
How BuzzBallz get to the street 9/20/15
The irresponsible alcohol-marketing award goes to... 9/14/15
BigCraft's future: More big, less craft 9/8/15
What's missing at MillerCoors? 9/1/15
Bud Light's 2016 ads: Hope or hokum? 8/24/15
Will stress and fatigue end craft-beer growth? 8/18/15
MillerCoors performs a lobotomy on itself (ad-agency change) 8/7/15
Thank you, craft beer: Budweiser posts best trend in 20 years. 8/4/15
How long before every craft brewer is selling root beer? 7/26/15
How a craft brewer's product claim could rock for Bud Light 7/21/15
Where Heineken and Bud Light advertising might be headed 7/13/15
Bud Light's new ad agency: Has it learned how to sell beer yet? 7/3/15
The advertising quest for authenticity 6/30/15
---HeyBeerDan's 100th article---
Coors Light heads home 6/19/15
What gives with Heineken's two-faced advertising? 6/13/15
Miller Lite runs new ads... FOR its agency 6/4/15
NSFW: Coors Light's event Marketing 5/31/15
Budweiser takes on beer-pairing... and wins 5/17/2015
Miller High Life's dramatic irony: Probably not the best beer-advertising gambit 5/13/15
Coors Light loses its way; Corona Light finds it 5/5/15
Bud Light was ensnared by a strategy, not a label 4/30/15
How desperate brand managers make it easy to spot a beer brand in trouble 4/23/15
(Graphics changes)
Thoughts on Bud Light's agency change, and the search for a big idea 4/17/15
Miller Fortune dies: We assign blame 4/5/15
Miller Lite's "Be yourself" ad is ordinary... and ineffective 3/26/15
Miller Lite's accidental success: Why it won't last 3/18/15
Making ads that don't sell: What fun! 3/12/15
"Brewed the hard way" goes social: Budweiser's distinctiveness online 3/3/15
How to make an ad as effective as Budweiser's 2/22/15
Budweiser's got game 2/16/15
The whine of the craft-beer children 2/3/15
EXTRA: Budweiser runs a REAL beer ad! 2/1/15
Craft-beer market turbulence 1/26/2015
"Faux Fun:" A beer-ad idea that's neither original nor effective 1/21/2015
Is the craft-beer market splitting? 1/15/2015
Were we too rough on the lameness of Bud Light's "Whatever labels"? 1/7/2015
MillerLite's frothy yellow advertising miscue 12/29/2014
Bud Light's wacky new labels: So... whatever 12/26/2014
Session-beer ads from BigBeer (Natural Light) 12/14/2014
Who wins the holiday-beer ad battle, Heineken or Stella Artois? 12/5/14
Pulling their weight: Budweiser’s Clydesdale holiday ad re-do 11/29/14
Budweiser changing direction? 11/23/14
A beer CEO discovers Marketing 101 (MillerCoors) 11/16/14
Distinctiveness: Prerequisite to beer-brand success 11/11/14
Budweiser’s dogs 11/4/14
Guinness American Lager: Do blondes have difficulty focusing? 10/15/14
How a new ad agency change can backfire on a desperate beer brand 9/29/14
A beer-history lesson: Once upon a time, Budweiser fired its ad agency for taking an assignment from Miller 9/22/14
Miller Lite has a new ad agency. This is not a joke 9/19/14
Four BigBeer success stories with one thing in common 9/15/14
Could Budweiser be better than craft beer? 9/8/14
Marketing b.s…. #BigBeer’s still buyin’it 8/30/14
Coors Light @ 7¢ a can 8/24/14
Why is Anheuser-Busch celebrating failure? 8/17/14
Our help for Miller Lite 8/12/14
Redd’s: Just another clever beer-co-pop 8/12/14
Will wackiness spark Bud Light’s turnaround? 8/3/14
Can Rita really “go all night?” 7/28/14
Heineken wants one thing; its agency another… Guess who loses 7/17/14
In search of a Budweiser strategy, part 2: One creative idea 7/9/14
In search of a Budweiser strategy, part 1: Fact-finding 7/2/14
Can BigBeer close the gap with craft? (What would August do?) 6/21/14
How desperate is Budweiser? 6/14/14
Spinning failure: Telling Miller’s Fortune 6/8/14
Two summer promotions: Labatt’s homerun; Heineken’s strikeout 6/4/14
Beer strategy: The remarkable power of place 5/25/14
In case you missed it: A revolutionary—and still timely—product-based selling idea
for Miller Lite 5/25/14
Memo #2 to Carlos Brito: You’re being conned 5/11/14
BigBeer’s biggest need (Effective strategy) 5/5/14
Craft-beer ad dilemma: One strategy won’t fit all 4/23/14
Craft-beer TV ads: We rate three 4/14/14
BigBeer’s idea of innovation: “More alcohol!” 4/2/14
A can shall lead them: Rediscovering authenticity (Miller Lite) 3/30/14
The light beer of craft beer, and more for the summer ahead 3/26/14
Distributor conventions: Big show, big drama 3/23/14
Could insufferable self-righteousness stifle craft beer? 3/19/14
“A word, Mr. Chairman.” Advice to Carlos Brito 3/16/14
Corona de-jumps the shark 3/12/14
Things I miss in beer ads: The beer 3/9/14
Irresponsible marketing: Craft beers are getting away with it 3/3/2014
Why Budweiser’s social-media wins are meaningless 2/28/14
More proof masculinity sells: An advertising doppleganger 2/23/14
Advice for Heineken’s new marketing superstar 2/19/14
Just add lemon: The allure of line extensions 2/16/14
For better or worse, advertising philosophy makes a difference 2/12/14
Craft-versus-craft: A Sam Adams “throwdown” 2/10/14
Budweiser’s SuperBowl puppy-buzz… kill 2/6/14
Miller Lite’s ad problem is the lack of an effective strategy 2/5/14
Bud Light’s new ads are… sinful 2/3/14
SuperBowl ad-effectiveness rating recap 2/2/14
Rating SuperBowl commercials 1/24/14
Calories aren’t the only thing missing in light beer 1/22/14
Bud Light’s teaser ads aim for buzz. But why? 1/19/14
Hard work and chivalry: Two beer brands go all masculine 1/19/14
Another broken beer-ad rule: Never preach to young men 1/15/14
Practice your SuperBowl ad-rating skills 1/12/14
Rahr’s, Coors, the Packers and me 1/8/14
Rating a Molson beer ad 1/4/14
Best beer-advertising campaign of 2013 12/31/13
Could Miller Lite be revolutionary again? 12/18/13
What Anheuser-Busch really wants for Christmas 12/15/13
Corona advertising has jumped the shark 12/11/13
Can traditional masculinity still sell beer? 12/8/13
How spirits ads violate conventional beer wisdom 12/5/13
Hey Bud Light: You’re doing it wrong! 12/3/13
History will repeat; Session IPAs are gonna rock. 12/1/13
Could testosterone be the missing ingredient in beer ads? 11/24/13
“Why are you drinking THAT?” (The role of reasons-why in beer ads) 11/22/13
The ad strategy Budweiser rode to the top 11/20/2013
The seven deadly sins of beer advertising 11/18/13
Changing a beer’s recipe: A recipe for disaster? 11/16/13
Schooled on beer: How BigBeer gave craft beer insightful lessons on marketing 11/14/13
1/24/2018
With 5,000 craft beers, how can a brand stand out?
Ask Ballast Point.
1/23/2018
Dumbest beer-exec statement of 2017? No contest.
(Anheuser-Busch)
12/29/2017
Five years ago we said: "Bet on it." If you did, you won big.
(Founders Brewing/All Day IPA)
12/22/2017
Even beer Christmas cards can benefit
from a dash of product distinctiveness
12/17/2017
Why "Dilly, Dilly" won't help Bud Light
11/28/2017
Marijuana isn't the next beer; it's the next energy drink
10/30/2017
Wall Street analyst is no expert on beer ads
9/17/2017
On the heels of a smart move,
Bud Light makes yet another dumb one
8/31/2017
A headline we thought we'd never pen:
Bud Light goes with product distinctiveness!
8/10/2017
"We aren't to be blamed for our crappy trends:"
MillerCoors hits new heights in the blame-game
7/18/2017
"Look for the craft-beer label"... or more likely, just ignore it
7/11/2017
"Stupid is as stupid does"...A lesson apparently lost on Stella Artois
7/2/2017
Wall Street votes on Sam Adams' spin. We do, too.
6/29/2017
Does selling a beer's uniqueness make for boring ads? Ask Heineken.
5/3/2017
This can't possibly be the new top guy's first Bud Light ad... can it?
4/17/2017
Craft beer goes from boom to gloom; Sam Adams stumbles but Firestone Walker rumbles
4/15/2017
Memo to Bud Light's new-old guy: Blow this up
3/24/2017
BigBeer ads take an odd turn
3/17/2017
Zima rebirth? Pete Coors and HeyBeerDan disagree on what went wrong the last time
2/17/2017
A-B's final two Super Bowl ads: More Bud Light fail, and a win for Michelob Ultra
2/4/2017
Busch beer's Super Bowl ad is a joke.
2/3/2017
Budweiser's coming Super Bowl ad: Distinctiveness via style, or substance?
1/30/2017
Our lack of optimism for Bud Light's new ads has been quickly justified. Dang.
1/21/2017
Bud Light's coming ads: Why we're not optimistic... again.
1/18/2017
"More alcohol!"
Product distinctiveness collides with social irresponsibility
(Milwaukee's Best)
12/26/2016
Who's got the worst SuperBowl record ever?
No contest, it's Anheuser-Busch
12/13/2016
Dos Equis: Is the magic fading?
12/1/2016
MillerCoors' first cheap-beer refit works... because (surprise!)
the beer's the focus
11/21/2016
Election 2016: Baseball caps and beer
11/12/2016
Bud Light to follow craft beer; New ads will chase "sessionability"
11/3/2016
Well done, Cubs. Well done, Budweiser.
11/3/2016
The "Bud Light Party" lesson: When you don't sell the beer, you won't... sell beer
10/28/2016
We wanted to like Miller Lite's "Spelled different" ads. We really did.
10/17/2016
Product-distinctiveness will sell beer, but for how long? Ask Coors.
10/14/2016
Coors Light gets scammed by the hipsters
10/8/2016
MillerCoors to unveil new cheap-beer push; what they can learn from history
9/21/2016
Dos Equis' Most Interesting Man-2: Will lighting strike again?
9/14/2016
Bud Light stumbles upon a distinctiveness-based ad
9/6/2016
Smirnoff's lazy approach to strategy
8/29/2016
Busch beer asks for advertising help; we oblige
8/23/2016
Bud Light revisits a winning ad effort, then stays with a loser
8/16/2016
Personal reflection on a legend: Bill Coors turns 100 years old today
8/11/2016
What if a craft brewer named Busch took charge of Bud Light's marketing?
8/10/2016
Why ShockTop's "greatest SuperBowl ad ever" was a failure
8/4/2016
Advertising to millennials? Avoid these two mistakes
7/20/2016
BigBeer fires on craft beer: A shot across the... label
7/13/2016
Why does Bud Light refuse to sell beer?
7/7/2016
The first anti-craft, craft beer (House Beer)
7/3/2016
Bud Light Lime runs ads for Corona: A case of "la envidia del pene commercialization?"
6/15/2016
Bud Light's gay-marriage gambit: How risky?
6/4/2016
---HeyBeerDan's 150th article... but who's counting?---
Why would Stella Artois disrespect its own history?
5/31/2016
Heineken dings craft beer; A new trend?
5/17/2016
Budweiser's "America" can is a good idea
5/11/2016
A correction and an apology
5/9/2016
Hard seltzer: Should Michelob Ultra worry?
5/4/2016
Miller Lite: A failure of marketing leadership
4/20/2016
How much distinctiveness? Two beer brands go to extremes
4/13/2016
"Distinctiveness of place:" Why Yuengling's approach works, and Leinenkugel's doesn't
4/5/2016
Sexism in BigBeer ads: A 21st Century myth 3/29/2016
Blue Moon pays for 30 seconds, but uses just six 3/21/2016
Miller Lite's "revolutionary" ad idea turns out to be the same as Budweiser's 3/18/2016
Clever, misleading, and illegal: The ad claim pushing Henry's hard soda 3/14/2016
Guinness gets it: Distinctiveness sells beer 3/11/2016
Heineken shows Bud Light how to advertise 2/29/2016
MillerCoors top marketing exec admits Lite® is lost... again 2/25/2016
Lime-a-Ritas pursue once-banned strategy; Regulators asleep? 2/23/2016
Craft beer pioneer Sam Adams bets on product distinctiveness ads to get its groove back 2/15/2016
Budweiser won the SuperBowl even before Peyton Manning gave his shout-out 2/8/2016
SuperBowl mystery: Will ShockTop advertise, or just entertain? 2/6/2016
Make no mistake, Budweiser's still hammering craft beer... and doing a great job 2/5/2016
Michelob Ultra absolutely nails its "fitness beer" positioning in SuperBowl ad 2/4/2016
Scary prediction: "Bud Light Party" ads could just be more... "whatever" 2/1/2016
Coors Light goes with a dog's breakfast ad strategy 1/29/2016
Teaser ads for SuperBowl 50: Cause for delight... and despair 1/22/2016
Run-up to SuperBowl 50: Will Anheuser-Busch improve on its record from last year? 1/16/2016
Heineken insults drinkers, using whiny women to sell less beer; Maybe a LOT less 1/13/2016
Nielsen data: Craft-beer slowdown is real, and getting worse 1/8/2016
Miller Lite's running six-month-old ads; Here's our six-month-old review 1/7/2016
HeyBeerDan re-gifts: A four-pack for your year-end enjoyment 12/26/2015
Bud Light's new can embraces product distinctiveness; will its advertising do likewise? 12/18/2015
2016 prediction: The year craft-beer growth stalls 12/16/2015
Why is Busch Beer channeling Homer Simpson? 11/30/2015
Buzzword marketing: Don't fall for it 11/20/2015
Will craft brewers ever make ads as good as their beer? 11/11/2015
Two common beer-advertising mistakes 11/2/2015
A checklist for the new Bud Light, Coors Light and Heineken ads 10/23/15
How not to position beer brands: Will Anheuser-Busch keep struggling? 9/29/15
The myth of corporate responsibility in alcohol-beverage marketing:
How BuzzBallz get to the street 9/20/15
The irresponsible alcohol-marketing award goes to... 9/14/15
BigCraft's future: More big, less craft 9/8/15
What's missing at MillerCoors? 9/1/15
Bud Light's 2016 ads: Hope or hokum? 8/24/15
Will stress and fatigue end craft-beer growth? 8/18/15
MillerCoors performs a lobotomy on itself (ad-agency change) 8/7/15
Thank you, craft beer: Budweiser posts best trend in 20 years. 8/4/15
How long before every craft brewer is selling root beer? 7/26/15
How a craft brewer's product claim could rock for Bud Light 7/21/15
Where Heineken and Bud Light advertising might be headed 7/13/15
Bud Light's new ad agency: Has it learned how to sell beer yet? 7/3/15
The advertising quest for authenticity 6/30/15
---HeyBeerDan's 100th article---
Coors Light heads home 6/19/15
What gives with Heineken's two-faced advertising? 6/13/15
Miller Lite runs new ads... FOR its agency 6/4/15
NSFW: Coors Light's event Marketing 5/31/15
Budweiser takes on beer-pairing... and wins 5/17/2015
Miller High Life's dramatic irony: Probably not the best beer-advertising gambit 5/13/15
Coors Light loses its way; Corona Light finds it 5/5/15
Bud Light was ensnared by a strategy, not a label 4/30/15
How desperate brand managers make it easy to spot a beer brand in trouble 4/23/15
(Graphics changes)
Thoughts on Bud Light's agency change, and the search for a big idea 4/17/15
Miller Fortune dies: We assign blame 4/5/15
Miller Lite's "Be yourself" ad is ordinary... and ineffective 3/26/15
Miller Lite's accidental success: Why it won't last 3/18/15
Making ads that don't sell: What fun! 3/12/15
"Brewed the hard way" goes social: Budweiser's distinctiveness online 3/3/15
How to make an ad as effective as Budweiser's 2/22/15
Budweiser's got game 2/16/15
The whine of the craft-beer children 2/3/15
EXTRA: Budweiser runs a REAL beer ad! 2/1/15
Craft-beer market turbulence 1/26/2015
"Faux Fun:" A beer-ad idea that's neither original nor effective 1/21/2015
Is the craft-beer market splitting? 1/15/2015
Were we too rough on the lameness of Bud Light's "Whatever labels"? 1/7/2015
MillerLite's frothy yellow advertising miscue 12/29/2014
Bud Light's wacky new labels: So... whatever 12/26/2014
Session-beer ads from BigBeer (Natural Light) 12/14/2014
Who wins the holiday-beer ad battle, Heineken or Stella Artois? 12/5/14
Pulling their weight: Budweiser’s Clydesdale holiday ad re-do 11/29/14
Budweiser changing direction? 11/23/14
A beer CEO discovers Marketing 101 (MillerCoors) 11/16/14
Distinctiveness: Prerequisite to beer-brand success 11/11/14
Budweiser’s dogs 11/4/14
Guinness American Lager: Do blondes have difficulty focusing? 10/15/14
How a new ad agency change can backfire on a desperate beer brand 9/29/14
A beer-history lesson: Once upon a time, Budweiser fired its ad agency for taking an assignment from Miller 9/22/14
Miller Lite has a new ad agency. This is not a joke 9/19/14
Four BigBeer success stories with one thing in common 9/15/14
Could Budweiser be better than craft beer? 9/8/14
Marketing b.s…. #BigBeer’s still buyin’it 8/30/14
Coors Light @ 7¢ a can 8/24/14
Why is Anheuser-Busch celebrating failure? 8/17/14
Our help for Miller Lite 8/12/14
Redd’s: Just another clever beer-co-pop 8/12/14
Will wackiness spark Bud Light’s turnaround? 8/3/14
Can Rita really “go all night?” 7/28/14
Heineken wants one thing; its agency another… Guess who loses 7/17/14
In search of a Budweiser strategy, part 2: One creative idea 7/9/14
In search of a Budweiser strategy, part 1: Fact-finding 7/2/14
Can BigBeer close the gap with craft? (What would August do?) 6/21/14
How desperate is Budweiser? 6/14/14
Spinning failure: Telling Miller’s Fortune 6/8/14
Two summer promotions: Labatt’s homerun; Heineken’s strikeout 6/4/14
Beer strategy: The remarkable power of place 5/25/14
In case you missed it: A revolutionary—and still timely—product-based selling idea
for Miller Lite 5/25/14
Memo #2 to Carlos Brito: You’re being conned 5/11/14
BigBeer’s biggest need (Effective strategy) 5/5/14
Craft-beer ad dilemma: One strategy won’t fit all 4/23/14
Craft-beer TV ads: We rate three 4/14/14
BigBeer’s idea of innovation: “More alcohol!” 4/2/14
A can shall lead them: Rediscovering authenticity (Miller Lite) 3/30/14
The light beer of craft beer, and more for the summer ahead 3/26/14
Distributor conventions: Big show, big drama 3/23/14
Could insufferable self-righteousness stifle craft beer? 3/19/14
“A word, Mr. Chairman.” Advice to Carlos Brito 3/16/14
Corona de-jumps the shark 3/12/14
Things I miss in beer ads: The beer 3/9/14
Irresponsible marketing: Craft beers are getting away with it 3/3/2014
Why Budweiser’s social-media wins are meaningless 2/28/14
More proof masculinity sells: An advertising doppleganger 2/23/14
Advice for Heineken’s new marketing superstar 2/19/14
Just add lemon: The allure of line extensions 2/16/14
For better or worse, advertising philosophy makes a difference 2/12/14
Craft-versus-craft: A Sam Adams “throwdown” 2/10/14
Budweiser’s SuperBowl puppy-buzz… kill 2/6/14
Miller Lite’s ad problem is the lack of an effective strategy 2/5/14
Bud Light’s new ads are… sinful 2/3/14
SuperBowl ad-effectiveness rating recap 2/2/14
Rating SuperBowl commercials 1/24/14
Calories aren’t the only thing missing in light beer 1/22/14
Bud Light’s teaser ads aim for buzz. But why? 1/19/14
Hard work and chivalry: Two beer brands go all masculine 1/19/14
Another broken beer-ad rule: Never preach to young men 1/15/14
Practice your SuperBowl ad-rating skills 1/12/14
Rahr’s, Coors, the Packers and me 1/8/14
Rating a Molson beer ad 1/4/14
Best beer-advertising campaign of 2013 12/31/13
Could Miller Lite be revolutionary again? 12/18/13
What Anheuser-Busch really wants for Christmas 12/15/13
Corona advertising has jumped the shark 12/11/13
Can traditional masculinity still sell beer? 12/8/13
How spirits ads violate conventional beer wisdom 12/5/13
Hey Bud Light: You’re doing it wrong! 12/3/13
History will repeat; Session IPAs are gonna rock. 12/1/13
Could testosterone be the missing ingredient in beer ads? 11/24/13
“Why are you drinking THAT?” (The role of reasons-why in beer ads) 11/22/13
The ad strategy Budweiser rode to the top 11/20/2013
The seven deadly sins of beer advertising 11/18/13
Changing a beer’s recipe: A recipe for disaster? 11/16/13
Schooled on beer: How BigBeer gave craft beer insightful lessons on marketing 11/14/13
