We will be live-tweeting our evaluations as each network commercial appears on the SuperBowl broadcast. Follow @HeyBeerDan on Twitter for instantaneous updates (or just watch for us posting #SuperBowl), and come back to the HeyBeerDan blog for more complete ratings as the game progresses.
As we've pointed out before, most popular SuperBowl-commercial ratings are based solely on entertainment value. "Was it funny?" being the primary issue for amateurs. But funny or not, advertising has a serious business purpose. It's designed to increase the perception that a certain brand is more special, more distinctive than others. Accomplishing this is what we call "Job #1."
To assess whether a commercial makes the grade, we've created our simple three-question rating system explained here...
As we've pointed out before, most popular SuperBowl-commercial ratings are based solely on entertainment value. "Was it funny?" being the primary issue for amateurs. But funny or not, advertising has a serious business purpose. It's designed to increase the perception that a certain brand is more special, more distinctive than others. Accomplishing this is what we call "Job #1."
To assess whether a commercial makes the grade, we've created our simple three-question rating system explained here...
How to get your scoring sheets
If you'd like to play along on SuperBowl Sunday, you can free-download PDF scoring sheets showing all scheduled network commercial sponsors by clicking here.
If you'd like to play along on SuperBowl Sunday, you can free-download PDF scoring sheets showing all scheduled network commercial sponsors by clicking here.
Now, grab your favorite beer and a pencil, and enjoy the game! And don't forget to watch for our 40 live-tweets as the evening unfolds.
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