To those who say traditional masculinity no longer belongs in beer ads...

11/29/2013

Click below, and enjoy the next three minutes.

Here's a beer commercial (masquerading as a booze ad) that is being hailed for its beauty, creativity... and effectiveness. (Ad Age article.) It's also a perfect example of how a traditional masculinity theme can be reinterpreted and re-presented to this generation of young men.

Beer marketers: Send this to your ad agency (but wait until Monday because there's probably no one there today.)

HeyBeer Dan apologizes for posting sooner than expected, but he refuses to shop for anything on Black Friday, and so came upon this commercial while making his internet rounds.

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The Author

Dan Fox is a real beer guy.

For more than half his 30-year career at ad agency, Foote, Cone & Belding, he ran the Coors Brewing account. Leading a group of dozens of advertising professionals, Dan also personally wrote the Pete Coors "Somewhere near Golden, Colorado" commercials, designed the Coors NASCAR graphics, authored sales-convention speeches, and most important of all, formulated marketing strategy for virtually every Coors brand, including Coors Light, Keystone, Killian's Irish Red and more. His proudest achievement? "Our team had every Coors brand growing at once."

Over his advertising career, Dan was personally involved in the analysis, planning and creation of thousands of ads for a variety of products and services. By way of this blog, he freely shares his expertise about what works, and what doesn't, when it comes to selling beer.

If you're in the beer-marketing business--or just interested in the subject--you may want to read what "HeyBeerDan" has to say.

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