More proof masculinity sells: An advertising doppleganger

Good old-fashioned beer advertising.

Traditional camaraderie among young men engaged in manual labor in the great outdoors. Hard to get more manly than that. But for good measure, toss in a voice-over delivering this rugged-individualist message:

"Some people say... you can't keep doing the same thing and expect great results. We're not some people." 

Heck, a beer commercial with this approach could've been made thirty years ago, right? 

Take a look...

Now, here's a second ad, its doppleganger.

More young men, another log cabin needing to be built. Where else? Up in the mountains. And to top it off, Mister Masculinity, Sam Elliot, once again with another we're-not-like-everybody-else message:

"While most families bring the tree to the house, Ram families bring the house to the tree."  

Guts. Glory. Ram. 

But this ad couldn't have been made twenty years ago. The truck's too new.

So, of all the things these two commercials share in common, is the theme of traditional masculinity with an ethic of hard work and individualism their most noteworthy similarity?  

It is not. 

The most important would be the dramatically positive sales trends both Ram trucks and Coors Banquet beer have enjoyed for a good long time now behind their decidedly masculine campaigns.

Draw your own conclusions.  Pardner.