Now a beer ad* for Guinness has broken the rule, too. With exceptional results.
Beer and booze. Preaching about character. And It works for both.
* Advertising Age reports the Guiness ad has just two days to run: "..the ad must be pulled soon to comply with U.S. Olympic Committee rules that generally prohibit marketers who are not official sponsors from featuring Olympic competitors, according to Guinness. This year's ad blackout runs from Jan. 30 to Feb. 26."