It's a pretty depressing litany, and it just keeps on going...
- In last five years, Anheuser-Busch Inbev lost 10% of its volume, two-and-a-half times the rate of the beer category.
- ABI business is down 14% in California, the nation’s largest beer market, in the same 2008-2013 period.
Data source: Beer Marketers Insights
With this much bad news, a marketer might get desperate enough to play it close to the line when it comes to the rules.
One can only imagine the ABI argument to the regulators in support of these not-really-flag-draped packages appearing everywhere this summer.
"Um, all those, er, stars and stripes, really aren't 'relating to the American flag,' they're just, well... stars and stripes. But they are very... patriotic.
Rotten sales trends. Flag-waving. CEO as spin-doctor.