And now, Beer Marketers Insights headlines this: "NFL Welcomes Booze Ads this Year; More Bad News for Beer."
HeyBoozeDan sees this news differently. In our view, the more liquor ads, the better. And here's why: Unlike so many of the folks running marketing for the big beer brands these days, the liquor guys know exactly how to sell their wares.
Smirnoff knows how to sell against the craft beer goofiness (Oops. In their case, it's craft vodka goofiness) with compelling statements about their own distinctiveness...
--and very likely to be successful--at stealing business from beer marketers could possibly be good for the beer guys? Easy.
Three words: Watch... and re-learn.