How booze ads on NFL broadcasts can be good for beer marketers

A pretty common lament we regularly hear from our friends in the beer business goes something like this: "Whatever happened to really good beer ads?" We've commented on this dearth of exceptional, inspirational, truly exciting beer ads ourselves. When was the last time you saw any beer ad that qualified as "clever?"

And now, Beer Marketers Insights headlines this: "NFL Welcomes Booze Ads this Year; More Bad News for Beer."

HeyBoozeDan sees this news differently. In our view, the more liquor ads, the better. And here's why: Unlike so many of the folks running marketing for the big beer brands these days, the liquor guys know exactly how to sell their wares.

Smirnoff knows how to sell against the craft beer goofiness (Oops. In their case, it's craft vodka goofiness) with compelling statements about their own distinctiveness...

A less well-known (for now, anyway) rum mixes the excitement of its big-time sponsorship with their brand's product distinctiveness in another effective ad...

An even lesser-known rum goes "outside the lines" for a distinctive anti-establishment send-up that could've once been a Miller Genuine Draft ad...

One of the best-known and most successful booze brands in America demonstrates something beer marketers used to know how to do: Having fun with a clever product-distinctiveness message...

And finally, in an ad we've admired before, an Irish whiskey brand captures, dramatizes, and associates masculinity with itself in the clever sort of ad beer marketers once would've aired...

So, how can we possibly suggest these very clever booze ads aimed
​--and very likely to be successful--at stealing business from beer marketers could possibly be good for the beer guys? Easy.

Three words: Watch... and re-learn.

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