And Busch isn't the only beer brand using traditional masculine values as a platform from which to advertise beer lately. In Coors Banquet's case, it's chivalry...
One thumbs down; one thumbs up.
See, while masculinity can still play an important role in beer advertising, masculinity by itself, isn't enough to make a beer brand special. Just bringing men and beer together is hardly insightful. So, let's evaluate the two commercials on our Job#1 effectiveness rating system and see who's selling beer, and who's just being... masculine.
(Remember: a commercial needs two "Ys" or better to be rated effective.)