Final warm-up: Rate SuperBowl XLVII commercials

1/24/2014

Here's our final quick warm-up for rating SuperBowl commercials on their effectiveness. All three of these ads were in last year's broadcast, and all three shone in popularity polls. In fact, the Kia commercial topped some of those rankings.

See if your effectiveness ratings agree with ours. (And then check out the free download offer for Job#1 SuperBowl ad scoring sheets at the end of this article.)

Rate Commercials Like a Pro!

Before heading to a SuperBowl party, you can get your own comprehensive Job#1 commercial scoring sheets based on the best-available pre-game information on the companies running ads. Impress your friends!

Scoring sheets showing all scheduled advertisers are available for free downloading now, just click here.

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The Author

Dan Fox is a real beer guy.

For more than half his 30-year career at ad agency, Foote, Cone & Belding, he ran the Coors Brewing account. Leading a group of dozens of advertising professionals, Dan also personally wrote the Pete Coors "Somewhere near Golden, Colorado" commercials, designed the Coors NASCAR graphics, authored sales-convention speeches, and most important of all, formulated marketing strategy for virtually every Coors brand, including Coors Light, Keystone, Killian's Irish Red and more. His proudest achievement? "Our team had every Coors brand growing at once."

Over his advertising career, Dan was personally involved in the analysis, planning and creation of thousands of ads for a variety of products and services. By way of this blog, he freely shares his expertise about what works, and what doesn't, when it comes to selling beer.

If you're in the beer-marketing business--or just interested in the subject--you may want to read what "HeyBeerDan" has to say.

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