How dramatic a shift was this for Corona? Play the video below and watch the little timer in the lower lefthand corner. Mentally stop it when you see a beach scene.
Now, just three months later comes a new Corona commercial unveiled for the coming season. Try the same timer exercise, and you'll see it's pretty much an advertising 180.
Roughly 26-to-4, the other way. Thankfully, the beginning of the end, ended after just beginning.