How long have we been waiting for America's largest beer brand to tell us something--anything--about how it's different? What makes Bud Light better? Questions without answers for years and years as the brand indulged itself in entertainment-based nonsense in place of advertising actually designed to sell beer.
Bud Light's new marketing boss ends all the nonsense beginning today with ads that tout the 4-ingredient simplicity of Bud Light's brewing recipe. It's not just advertising about quality, it's advertising about distinctiveness. We are nearly speechless.
Bud Light's new marketing boss ends all the nonsense beginning today with ads that tout the 4-ingredient simplicity of Bud Light's brewing recipe. It's not just advertising about quality, it's advertising about distinctiveness. We are nearly speechless.
And lest there be any worry this strategic platform lacks a competitive edge, Bud Light slams craft beer trendiness by contrasting the essential simplicity of its recipe with the increasingly bizarre ingredient fascination on the part of the crafties. Choose simple over complex. It's the sort of premise even bearded beer geeks have to acknowledge as reasonable, and if they're honest, quite possibly, appealing.
With this strategic move may also have an ace up its sleeve. It's becoming increasingly likely that beer brands will soon be required--either by legislation or industry agreement--to disclose all their ingredients on the front of the labels. Craft brewers oppose this move. Wonder why?
Well done, Bud Light. This is what real competition is all about. Show how you're different. Sell how you're different.
And win.
Well done, Bud Light. This is what real competition is all about. Show how you're different. Sell how you're different.
And win.
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