Regardless, this moment in advertising time is marked by the first Bud Light ad in memory that tells the audience there's something unique and different about the brand. Take a look...
Perhaps the best outcome of this NFL-can advertising will arrive courtesy of the cash register. As of right now, Bud Light sales are down more than 2% for the year. They have trended this way all the time the goofy humor ads have been running. Let's watch what happens when this distinctivenes-based effort hits the market.
If, as we expect, the brand enjoys some real positive business results, well, maybe then the Bud Light brain trust will finally get the message, and get busy finding the strategic brand-distictiveness fact or facts that could finally yield advertising to build the brand longer term.