Déjà vu Department: The latest news from the advertising press brings word that Miller Lite is out looking for a new ad agency. Again. The list of past Lite agencies is so long, it's become something of a joke in the business. But maybe this time, things will be different.
There is at least some reason for hope. This time around, according to the brewer's
In that spirit, here's our contribution to "thoughtful" advertising development for Miller Lite, in the form of three articles published here over the past several months (click the color bar for the article):