It has arrived.
And it's definitely solid work, but it's also far more imitative than revolutionary. Here's a look at the first three ads, and our first reaction.
Now Miller Lite offers the same sort of directness and unapologetic feel as Budweiser's "Brewed the Hard Way." To be sure, these first 15-second ads seem to lack the celebratory feel and the joy of Bud's work. And Lite's product-distinctiveness facts seem less substantial than Budweiser's. (Does the spelling of "light" really matter?)
From a product-distinctiveness angle, Miller Lite has certainly seen the light... no matter how you spell it.