Here's the three-minute scene, with the b.s. coming near the end:
Beer wars degenerate to hashtag skrimishing
Take the buzzwordy "content marketing," today's equivalent of Syndney Greenstreet's marketing wisdom.
Today no big-name marketer would ever spout such nonsense, right? I mean, modern marketers know all about how to sell their products. Sure they know social media is in vogue and all that. But they're way too smart to "drink the Kool-Aid," and fall head-over-heels for every crazy new-media notion.
This hysterical Adobe commercial suggests otherwise.
Not to be outdone in the hashtag-bragging department, from the erstwhile competiton at MillerCoors comes this bit of p.r. return-fire: “#ItsMillerTime has received more social media mentions,"... “40 times more than #UpForWhatever." Orly.
All these years later and...
Marketing b.s. is still... #bullshit.