How would you rate this beer commercial?
1/4/2013 post

Here you go... a long-form commercial from our friends to the north:

To rate it, just answer three easy questions:

Did you find the commercial engaging?

Do you think it made Molson seem special?

Did you learn anything about Molson?

If you can answer "yes" to at least two of these three questions, the Molson commercial is an effectiveness winner.

We offer this three-question "Job #1" ad-effectiveness rating as a far better way to discriminate among commercials (beer or otherwise) than "I like it" or "It made me laugh" or "Everybody at my party was into it." In that spirit, we'll be discussing the Job #1 ad-effectiveness rating more as we get closer to the SuperBowl, the #1 amateur advertising-rating party event of the year.

Stay tuned.

For what it's worth, we answer the three questions for the Molson commercial: yes, yes, and yes.