Turns out, it's not just small guys who are bringing BuzzBallz to the street.
Southern Wine & Spirits is the largest alcohol-beverage distributor in the world, and in the top-ten of the largest alcohol-revenue companies overall. Its revenues from alcohol exceed $9 billion annually, three times the size of (Jim) Beam Brands, and larger than brewer Molson Coors. Many think of SWS as the class of the industry.
Listen to the father-son leadership team give voice to the company's responsibility commitment. They'd certainly not look kindly on the irresponsibility embedded in BuzzBallz. Right?
Sadly, as is too often the case in the business world, this mega-distributor's soothing corporate-commitment speech is betrayed by profit-grabbing, responsibility-shirking action. In this case, by embracing the poster child of irresponsibly marketed alcohol-beverage brands: Southern Wine & Spirits enjoys exclusive distribution rights to BuzzBallz in seven states, including California.
Anyone who suggests that taking on distribution of BuzzBallz was a rogue decision made at some lower level of the distributor is unfamiliar with how such companies work. The choice to distribute any brand is made, not at the bottom, but at the very top of the organization. The same guys on the video publicly proclaiming, "Take responsibility seriously," must have privately cackled, "Let's make some money off those crazy little BuzzBallz!"
Money talks. Responsibility walks.
--also distributes BuzzBallz. Their exclusive territory for the high-alcohol, quickie-buzz product includes eight states, not least of all their home state, Texas.
So America's two largest alcohol-beverage distributors bring the most irresponsibly marketed alcohol beverage we know about to the street in more than a third of the country. These mammoth distributors are very good at what they do, so watch for BuzzBallz at a high-school dance near you.
We ended our previous article expressing hope BigBeer had the balls to resist targeting young drinkers and encouraging irresponsible consumption by pushing BuzzBallz.
Who'd have thought BigDistribution had already traded their corporate-responsibility balls... for Ballz?