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A correction and an apology

5/9/2016

 
Our article originally published in this space--"Does Bud Light have a stale beer problem?"--was based on a flawed analysis. We had noted that Bud Light we'd found at retail was well past its pull date. These are dates printed on packaging beyond which the beer is no longer considered fresh. The system is used by the vast majority of beer brands, including Budweiser. We had assumed its stablemate, Bud Light, was using the same system. It was not. Bud light was still using "born on" dates showing the date the beer was brewed, so the packages we saw were in fact still fresh, not stale.

Bud Light has now changed its dating system. Beer being produced today is dated with pull dates, not born-on dates.

We apologize for our confusion, and we thank a good reader for enlightening us.


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    The Author

    Dan Fox is a real beer guy.

    For more than half his 30-year career at ad agency, Foote, Cone & Belding, he ran the Coors Brewing account. Leading a group of dozens of advertising professionals, Dan also personally wrote the Pete Coors "Somewhere near Golden, Colorado" commercials, designed the Coors NASCAR graphics, authored sales-convention speeches, and most important of all, formulated marketing strategy for virtually every Coors brand, including Coors Light, Keystone, Killian's Irish Red and more. His proudest achievement? "Our team had every Coors brand growing at once."

    Over his advertising career, Dan was personally involved in the analysis, planning and creation of thousands of ads for a variety of products and services. By way of this blog, he freely shares his expertise about what works, and what doesn't, when it comes to selling beer.

    If you're in the beer-marketing business--or just interested in the subject--you may want to read what "HeyBeerDan" has to say.

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