Except when it isn't.
AdvertisingAge gave the ShockTop ad three out of four stars in its SuperBowl ad review saying it had "dialogue worth listening to and a tone just right for the target audience."
Northwestern University's Kellogg graduate business school even weighed in, rating the ad highly and concluding "... it will boost sales, which is what a SuperBowl spot is supposed to do."
We were skeptics. Before the full ad appeared, we worried that viewers might only get some funny schtick, not an effective ad.
Well, the definitive answer just arrived...
The very same could be said of the BudLight "Party" campaign currently running.
We can only hope the Bud Light brand guys are being called back from their vacations.