Recently, we used those words as something of a back-handed compliment to Anheuser-Busch. In the form of their Rita brand, the St. Louis brewer had found a clever way to enter the responsible-marketing-toxic alcopop market without setting off a riot among anti-alcohol groups. Turns out, AB's not the only clever big brewer.
"Ale," it turns out, has a loose enough definition that everything from the dark Newcastle Brown to every one of the hundreds of hop-heavy craft-brewed IPAs, can use the word. Oddly, Redd's can, too. But let's just agree Redd's has about as much in common with those other ales as Ritas do with real tequila margaritas.
Redd's is definitely an alcopop. And it's made like every other alcopop. Brew beer; take all the flavor out; add whatever sweeter, less polarizing flavor you like, in this case apple... or now, strawberry.
Re-writing the opening line of this article: "Never count a beer marketer out... except when they're supposed to be marketing beer."