A short quiz
So, to help you hone your commercial-effectiveness-rating skills, here are three commercials from past SuperBowls. All were judged among the best by the popularity polls at the time. But are they all effective? If you can't answer "yes" to at least two of those three Job#1 questions above, then the commercial doesn't make our list.
Using the three-question Job#1 system, we judge one of the commercials to be effective, the other two not so much. Here's how we score 'em: