Four Big Beer success stories with one thing in common

Here are four distinctly successful, growing Big Beer brands, in itself a remarkable statement these days...

Each one has, as a key aspect of its brand story, an identification with one or more real, living human beings. And here they are...

Keith Villa

Jim Koch

The brothers Leinenkugel

Pete Coors

So, here's a quiz: Does having a real guy so strongly identified with a beer brand amount to...

a. A competitive advantage 

b. One secret to success in selling beer

c. A difference beer drinkers appreciate

d. All of the above

I'd go with "d." 

And apparently I'm not the only one. 

Congratulations outgoing president, Jake Leinenkugel.

Congratulations incoming president, Dick Leinenkugel.

Congratulations... Leinenkugel's!

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