If you missed it in the third quarter, take a look...
Maybe most satisfying of all, the ad positions Budweiser relative to the craft-beer darlings who've been on an unending and unchallenged ride.... until now.
No longer are craft beers granted an open playing field, unchallenged, almost deferred to. This is what competition is all about, and the whining across social media tells you the craft beer hipsters don't like it one bit. Tough.
"There's only one Budweiser."
And another shot at craft beer in case you missed the first one.
"It's brewed for drinking, not dissecting."
Finally, a celebratory finish that lets you know there is real pride in Budweiser. No more attempts to look or sound like craft beers. No more seeming to apologize for being big.
"The people who drink our beer are people who like to drink beer... brewed the hard way."
"We'll be brewing us some golden suds."
"This is the famous Budweiser beer."
And at the very end, a reminder of the glory this brand has known, and may well know again...
Now, lose the puppies, and get to work on real advertising for Bud Light.