Dog #1
One of the top buzz-generating SuperBowl ads this year was the much-awwwwwwed Budweiser puppy commercial. Regrettably, it seemed the people who made the commercial thought all it took to sell beer was a cute dog. No facts about the beer were part of the ad. Nothing to make Budweiser distinctive. As we said at the time-- and since-- it was a terrific commercial for puppy-adoption. But we also predicted what research showed: it sold nary a bottle of Budweiser.
Dog #1 didn't hunt.
One of the top buzz-generating SuperBowl ads this year was the much-awwwwwwed Budweiser puppy commercial. Regrettably, it seemed the people who made the commercial thought all it took to sell beer was a cute dog. No facts about the beer were part of the ad. Nothing to make Budweiser distinctive. As we said at the time-- and since-- it was a terrific commercial for puppy-adoption. But we also predicted what research showed: it sold nary a bottle of Budweiser.
Dog #1 didn't hunt.
Dog #2
Just in time for the fall holidays comes the second Budweiser hound. Like the puppy, he's probably not going to sell any Budweiser, either. But this time, it's okay. Responsible-consumption is the socially conscious theme here.
Just in time for the fall holidays comes the second Budweiser hound. Like the puppy, he's probably not going to sell any Budweiser, either. But this time, it's okay. Responsible-consumption is the socially conscious theme here.
Dog #2 definitely hunts; he succeeds as advertising.
The job was to cause drinkers to carefully consider whether they should attempt to drive home after a night of drinking. The emotionally charged dog-losing-its-owner mini-play--cleverly false-carded in the commercial-- hits home. We'd go so far as to say this is the best example of responsible-consumption beer advertising we've seen in many years.
The advertising progression is clear and encouraging: From a dog that won't hunt, to one that does.
Perhaps we can look forward to a Budweiser Dog #3 actually selling some beer!
The job was to cause drinkers to carefully consider whether they should attempt to drive home after a night of drinking. The emotionally charged dog-losing-its-owner mini-play--cleverly false-carded in the commercial-- hits home. We'd go so far as to say this is the best example of responsible-consumption beer advertising we've seen in many years.
The advertising progression is clear and encouraging: From a dog that won't hunt, to one that does.
Perhaps we can look forward to a Budweiser Dog #3 actually selling some beer!
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