limes--continues to lose volume.
For reference, here's a Corona ad continuing to leverage its relaxation vibe, beachy history, and legitimate imported-from-a-Spanish-speaking-country product distinctiveness. All this continues the advertising mega-investment by the Mexican import over a couple of decades now.
Since speaking Spanish seems to be on the mind of the Bud Light Lime marketing brain trust, they'll certainly be able to translate our headline up above. For the rest of us, it means "A case of marketing penis envy."
You can almost hear the Bud Light people reasoning that Corona is on fire because of its clear-bottle/Mexican source/beach-vibe heritage... and of course, the lime. So... here's their cleverness: We'll just steal all that in our ads, and appropriate it for BudLight Lime! (Self-delusion can be strong in young brand managers.) Alas, in marketing, imitation of a more successful brand by a far less successful brand isn't flattery, it's foolishness. Beer drinkers who see this latest Bud Light ad can't help but be reminded of Corona. Running ads that sell a competitor's brand takes foolishness to the level of insanity.