Emphasis on "can."
When a beer brand chooses this course, how it treats its home is crucial. Authenticity demands an honest, respectful embrace. Yuengling demonstrates the point perfectly. The detailed facts, including the age of the brewery and the chilly caves beneath it, cannot be matched by any other brand. The tone is appropriately reverential. Distinctiveness achieved.
It's also worth noting that this ad was the product of an ad agency new to Leinenkugel's. It's nearly impossible for such new people to fully grasp and appreciate their client's uniqueness, much less convey it to others with the reverence it deserves.
Place + family + reverence = authenticity
Once upon a time, Coors stood alone among the major brewers in telling a distinctive story of place and family and brewing traditions. The ads were crafted by an agency with more than 20 years of Coors experience. The honesty and reverence of this advertising not only set Coors apart from its rivals. Research showed it also struck a very responsive chord among young adults, the millenials of their day.
1. Don't ever make fun of your home.
2. Don't trust your brewery's authenticity to newbie ad guys.