Budweiser sales have been dropping for over a decade now. In just the last five years, the brand's lost a staggering 22 million barrels of volume, roughly $3 billion in sales. The decline has been steady with no sign of relief.
So, with 25 million voluntary views of its puppy ad in just the past week, if this ad is effective, Budweiser sales ought to be taking off like a rocket. But they aren't, and they won't. See, as touching as it is, Bud's puppy is just not effective advertising.
Here's why we gave the ad a thumbs-down on our Job #1 effectiveness rating system.
The sad truth is, the puppy commercial is a far better ad for finding puppies new homes, than it is for moving cases of Budweiser beer. But a spike in bringing home puppies isn't much consolation when you were really looking for some of that $3 billion to come back home.